People travel for new experiences. So, how do you make Ontario, Canada a new experience for people who live there? By creating a whole new destination and challenging people to reveal it. We merged user-generated Instagram photos to create collages made up of many different die-cut layers, creating new fantastical locations. These posters could be peeled back layer by layer to reveal each individual location – turning a static medium into an interactive way for people to discover Ontario one piece at a time.