An owner's manual for today's parents

#HowtoTiguan Manual

Every vehicle comes with an owner’s manual, but they’re all the same. Filled with technical explanations of car features, but not how those features fit into real-life situations. So, for the launch of the 2022 Tiguan, Volkswagen’s most family-friendly SUV yet, we made the very first owner’s manual specifically designed for the lives of today’s parents.

Contact: zachary.richman@hotmail.com 647-400-5686 LinkedIn

associate creative director (Copy)

associate creative director (Copy)

ZACH

ZACH

#HowtoTiguan Manual

Every vehicle comes with an owner’s manual, but they’re all the same. Filled with technical explanations of car features, but not how those features fit into real-life situations. So, for the launch of the 2022 Tiguan, Volkswagen’s most family-friendly SUV yet, we made the very first owner’s manual specifically designed for the lives of today’s parents.

An owner's manual for today's parents