Always Been Queer
Helping support the 2SLGBTQI community
during the holidays
With the rainbow-coloured lights, campy sweaters, and non-stop Mariah Carey – the holidays are surprisingly queer. Yet it’s one of the toughest times of year for over 60% of 2SLGBTQI individuals. So, to drive donations for Egale Canada, a non-profit 2SLGBTQI advocacy organization, we created a campaign that revealed the connection between holiday traditions and queer culture.
associate creative director (Copy)
associate creative director (Copy)
ZACH
ZACH
Always Been Queer
With the rainbow-coloured lights, campy sweaters, and non-stop Mariah Carey – the holidays are surprisingly queer. Yet it’s one of the toughest times of year for over 60% of 2SLGBTQI individuals. So, to drive donations for Egale Canada, a non-profit 2SLGBTQI advocacy organization, we created a campaign that revealed the connection between holiday traditions and queer culture.
Helping support the 2SLGBTQI community during the holidays